ASOFRIGHT NOW


Defining, growing, & maintaining brands.
Based in Los Angeles.

Selected Work

Market Studios
East Pacific Trade
Huf
RSQ Skate
Alpinestars
Us Versus Them / Stussy
Over The Influence
Lumineaux Health
Dark Seas / Loser Machine
Fifteen52
Various

About

Contact

ALPINESTARS

2019  -  Global Art Direction / Marketing Strategy / Special Projects

From developing mountaineering footwear in the foothills of the Italian Alps, to inventing the modern motocross boot, to becoming the foremost innovator in motorsports safety gear, Alpinestars has always focused on constant improvement and evolution.  I came onboard to direct the global image of the $350 million brand, manage communications, and update how the brand approached lifestyle projects after a decade-long hiatus.

Key highlights included the omnichannel 2020 global launch, Supertech M10 helmet launch, as well as the Diesel, Cactus Plant Flea Market and El Solitario collaborative capsule releases.




“Graham successfully translated his deep experience in the streetwear and action sports industries into a hybrid strategy for Alpinestars to remain a core equipment brand that can remain effortlessly relevant in the fashion world.”

Ryan Baca - Creative Director, Alpinstars

Team:

Art Direction: Graham Nystrom
Photography: Geoff McCarthy
Marketing Strategy: Graham Nystrom