EAST PACIFIC TRADE2024 - Logomark, Wordmark, Style Guide.
EPT is a South Korean based footwear brand from the people behind DC Shoes and Huf, designing classic 90’s inspired court and skate shoes. As of Right Now was tapped to update their existing brand language with a versatile logomark that represented the lighthearted classic attitude of the brand. Existing wordmarks were updated, then paired with new, additional lockups to tighten up the brands holistic image.
Team:
Creative Direction: Nao Nogata & Graham Nystrom
Art Direction: Graham Nystrom
Graphic Design: Graham Nystrom